Mobile phone usage is becoming ever so prevalent now in the 21st century. This means it is essential that you make sure your site looks as good as possible on mobile devices to attract new customers and also retain your current ones. I am going to go straight into the stats (because thats what you're here for):
1. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile
Websites that are not mobile responsive are by nature poorly designed, PERIOD. If your website is not optimized for mobile viewers then it does not provide an optimal user experience.
No company wants its website visitors to be wary of referring them.
2. 89% of consumers shop with a competitor after a poor user experience
A beautifully designed website will go to waste if users can’t correctly browse and find information. Therefore, not only do you need to worry about setting a positive first impression, but about maintaining that positive experience as users continue to browse through your site.
If users can’t find information easily, they won’t stick around. Investing in your site’s user experience leads to a $100 return for every $1 you spend. This is an important stat to keep in mind and should not be overlooked.
3. 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
Nowadays, all websites should be fully responsive. In other words, the website should adjust based on the device it is being viewed on.
If you have a responsive website, it should fill the screen on every device in a way that is legible, compelling and easy to navigate.
4. Smartphones held a 63% share of all retail website visits in 2018
Considering smartphones alone account for 63% of retail website visits, there must be a gap in the quality of retail mobile sites that causes conversion rates to steep downward.
63%—a number which will increase as a result of retailers putting more effort into their mobile shopping experiences—should be a large enough slice of the pie to drive retailers with poor mobile experiences to act fast.
5. 74% of users are more likely to return to mobile-friendly websites
With 74% of people more likely to return to your site if it’s mobile-friendly, you want to ensure your site looks great on mobile devices.
Google looks at mobile-friendliness as a ranking factor in the search results, so if you want to have a chance at getting up to the top of your search query, you must make your website mobile-friendly.
6. Mobile devices are projected to comprise 63% of global internet use by the end of 2019
Research shows that mobile internet usage is projected to skyrocket in the coming years. Although this is not shock, it is still worth saying.
7. In 2018, mobile e-commerce revenue accounted for 50% of total U.S. e-commerce revenue
This number will go up as well with the projected increase in the mobile share of internet traffic.
50% is not a small number, retailers who do not make significant improvements to their sites mobile shopping experiences may lose out on this huge opportunity and may even cease to exist in the near future.
Getting a helping hand
The biggest take away from this article is that building a mobile friendly website is essential to driving more conversions from your site. The internet is expanding exponentially everyday, if you do not adapt to necessary change, someone else will.